Three things you need to know about your Facebook Fans

There is a lot you can learn about your Facebook Fans by keeping a close eye on what content they engage with and tracking Facebook insights, but some things you just need to ask. While you don't want to over survey your fans, here are three things you should know as you build out your strategy.

1. Are your fans already customers? To best serve your audience, you need to know if you fans are already on board, considering a purchase, or just enjoying your content with no intention of buying (not necessarily a bad thing by the way!)

2. Why did they become your fans? Did people click the "like" button for a specific offer? On a whim? Or because they really want to engage with you? Knowing what got them to act in the first place can help you grow your network and provide the right content.

3. What do they expect? While you can learn a lot from Facebook insights about what works, it never hurts to ask. How often do they want you to post and about what? If you give your fans what they want they'll be more likely to share!

So, what do you really know about your fans? It's time to find out.

Comments

Market Researcher said…
Very interesting and informative article indeed. I have to admit that I always follow all news of marketing related.
November 10, 2011 at 4:19 AM
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