Secret Santa or Secret Motivations?

As holiday parties kick into full gear, many of us are scrambling to find an appropriate “grab bag,” “Yankee Swap, ” or “Secret Santa” gift. Of the 29% of people planning to participate, we found that motivations varied. According to recent research conducted by Chadwick Martin Bailey of 1000 consumers:
  • 71% want their gift to be something they would like to get and maybe will end up with it

  • 25% want their gift to be in high demand and the one that is stolen most often

  • Only 4% want their gift to be the least desired and look forward to someone getting stuck with it


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