Just getting started on your holiday shopping? Recent research shows you’re not alone

My wife and I are seemingly crazy. We still care about buying thoughtful gifts and spend all year building up our pile so that we’re not wed to craziness at the local mall. But we’re clearly not normal. According to recent research conducted by Chadwick Martin Bailey of 1000 consumers 19% of people (25% of males) don’t get started until December rolls around. In fact, when we asked people in October, 12% already knew they would wait until the last minute to buy all of their gifts (17% male, 6% female.)

So, as you finish shopping take comfort in knowing you’re not alone. And think of me sitting by the fire with a nice glass of wine. Happy Holidays!


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