AMA Research Conference Observations: Part 2



One of the sessions I attended was a panel discussion of how to use the internet to its full advantage and improve the respondent experience. Some best practices:

  • Respect the survey taker

  • Take your own survey (I have a hard time believing the 70% of the room that claimed they did this on a regular basis)

  • Clearly define the value proposition for the survey taker

  • Do not ask the same question over and over

  • Listen to the supplier and demand creativity

  • Collaborate more effectively and leverage new tools to bring new solutions to clients

They went on to remind the group that online surveys don't just compete with each other for respondent attention, they compete with all online entertainment options. Some of the online companies/tools that they thought helped compete and engage respondents were:

  • Visual questions

  • Dial research

  • Web bytes

  • Discussion boards

  • Invoke

  • Nielsen IAG

  • iModerate

  • Ocucom

It was good to see the non-traditional methods coming to the forefront and will hopefully drive continued adoption.

See you at ESOMAR next week!



Comments

Rocky said…
I appreciate the labour you have put in developing this blog. Nice and informative.
June 26, 2009 at 7:36 AM
Post a Comment

Popular posts from this blog

2009 Market Research Predictions, Forrester Style

Forrester's 2009 Market Research Predictions are out and if you're not a subscriber, you can at least read the executive summary here... One prediction of note: "Traditional qualitative research will see erosion as market research online communities (MROCs) and fusions of quantitative and qualitative research from firms such as Invoke Solutions gain steam. In short, everyone will be looking for ways to gain insights to succeed in a troubling market in as cost-effective a manner as possible. This means that newer research modes will gain traction and grab more share of stable or declining market research budgets — even among research buyers who have been more traditional in the past."
Keep reading

How Geo-Targeting is Affecting Customer Loyalty Programs

Image
Originally posted at the CMB Research Blog Recently I have been playing around with Foursquare , the geo-targeting based social media application that allows me to "check in" at certain locations, share my "check in" with friends via Twitter and Facebook, and earn "badges" based on how much I use it. I'll be honest, as a consumer I don't fully get it (yet). But as a marketer in 2010 I want to understand where things are going and be able to speak to them as they relate to our clients. And with this week's eMarketer report that 53% of mobile app users are willing to share their locations, there is no question that there is a huge opportunity for brands to utilize this technology. Certainly geo-targeting is not for everyone, but some major brands are going beyond mobile ads and jumping in to help increase the impact of their loyalty programs and reward their best customers in real-time. And as many companies seek to evolve their loyalty progr...
Keep reading

Is market research recession proof?

Bob Skolnick , North American CEO of Synovate seems to think so in this month's Marketing News... This heightened need to understand competitors and consumers may well prove a boon to the market research industry, despite the struggles of the economy at large. Bob Skolnick , North American CEO of Chicago-based market research firm Synovate , predicts "was abobe average growth" in the overall demand for data. Because of the demand for data, Skolnick notes, Synovate has been under greater pressure to yield applicable results. "Client companies need to see smart research done to make sure they are satisfying their best customers and developing new business where they can," he says. "The market research business, while not recession-proof, is much less susceptible to budgets being cut."
Keep reading