Marketing in Real Life

As you probably may saw, Facebook turned ten this week and they've been thanking everyone they can reach for helping them get this far.  Businesses got a thank you note and every user got a cool look back video of their own experience with site.  Kudos on both! As a marketing professional, I owe a huge debt of gratitude to Facebook.  Without it I would not be where I am today, and that's a fact.  In truth, lots of my friends wouldn't be and we are all grateful as users and as marketers. When I set up my first Facebook Page for Chadwick Martin Bailey I was just checking it out.  A year later we published research on why people like brands on Facebook and began making our way onto sites like Mashable , eMarketer and Wall Street Journal Online .   As a company we started doing more and more around the evolution of marketing and as a marketing team we were out in front of the whole market research industry. As an individual I secured speakin...

Facebook takes a lot of heat in the blogosphere but they have made on the fly page management much easier in the last few weeks and should be applauded for it. With the ability to schedule posts and see/respond to comments quickly from their new mobile Pages app they've made the life of an admin who is not paid to be a community manager much easier. Here's how I'd do it spending just twenty minutes a week on the computer: 1) Set up a like-gated exclusive offer using a tool like Constant Contact's Social Campaigns ; 2) Schedule a series of related promotional posts for the week (3-5 should do it); 3) Keep an eye on any comments using the pages app and respond on the fly (turn your notifications on!); 4) At the end of the week log on to Facebook and/or Constant Contact, see your results using campaign stats and facebook insights, and build your next week of activity That's it!