Marketing in Real Life

Originally posted at: blog.cmbinfo.com The question posed to the group of 5 Bloggers this month was: "Mobile surveys - For/Against, Pros/Cons, Right Situations/Wrong Situations?" Links to my fellow bloggers Annie Pettit, Joel Rubinson, Bernie Malinoff and Brandon Bertelsen can be found below. Mobile devices are changing the way people interact with brands, each other, and market research. From the reduction of land lines among younger consumers to the prevalence of internet usage via smart phones and the proliferation of text messaging as an option. Below I have laid out some of the factors contributing to the research industry understanding and adopting mobile research as a concept. 1. "Guys, where are we?" - Charlie on ABC's Lost Three or four years ago there were a plethora of SMS (text-message) based survey tools developed and launched in the market. Many were self serve but simple, others tried to simulate the full traditional survey experience with skip pa...

I just completed a survey about my shopping experience where only one question was open ended, and it was a throw away. “Do you have any other comments about your recent visit to XXXXXX? If so, please use the space below. Otherwise, click ‘continue.’” I do appreciate that they gave me the customer service number and hours to call with comments and complaints. A nice touch. One that was a bit undermined when they tried to get me on their email list. Back to the lack of open ends... don’t they want to know why I rated their check out staff and ease of finding products so poorly? I know I would if the survey was about my company!

Comments from the end of a 60-minute Engage Open interactive research session... with over 200 participants and no live moderator! I bet you don't get these on your normal quantitative studies. "Thank you for this opportunity. I like to voice my opinion and this is great way to make that happen!" “thanks this was fun” “Thank you peter” “I had a great time and hope your products are in the market soon, bye” “Thank you for having me!” “Thank you for letting me give my opinion” “Thank you for your time Peter! Have a good weekend!” “i really enjoyed taking this discussion. thanks again” “yes this was very interesting thank you for letting me participate” “Different, but very interesting survey. It involved some very important issues” “had a great time sorry it ended so soon”