The difference between social posting and social media marketing

If you have a strategy, a plan, and goals you're doing social media marketing. If not, you're just posting stuff. 

Strategy = what do you want people to think or do do differently by interacting with your social posts? How do they connect to your brand? How far afield do you want to go from what you actually "do"?

Plan = How many times a day or week are you going to post? Who is going to do it? Where does the content come from? How much of it will be yours v. sharing other people's content? 

Goals = How will you know if it's working? What do you expect for audience growth on a weekly or monthly basis? How does that translate into business success for you?

If you can't answer all of those questions, you're not really doing social media marketing. But don't get discouraged, posting is way better than nothing and a great step towards becoming a social media marketer!

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