Commentary on the world of marketing, market research, small business, crowdfunding, and social media based on real life experiences, not stuff you'd get in an MBA class.
A quick thought on winning
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If you're not always thinking about how to do it better next time, you're just not trying hard enough.
That's the difference between winning and losing in the long run.
Over the past few months I’ve built my team at Privy from a one-man show to a group of four that I am extremely proud of and excited to come work with every day. In that process, I talked to a lot of people, lots of whom I liked a lot—even if they weren’t the right fit for this company at this time. (Both of those matter.) Between that experience and my own job searches in the last few years, I’ve been thinking a lot about where the process goes right and where it goes wrong. Along the way, I’ve put together a few takeaways worth sharing for anyone in a similar position. While I haven’t always followed these rules, I certainly try. 1. This company and this time matter. There are lots of really smart people who could be a great hire in a vacuum. But as companies grow and change, so does the skill set needed to be successful. For example, early stage companies need doers who can think but can’t afford people who are unwilling to roll up their sleeves every day (at least for a w...
You’ll all enjoy this… I took a call from a salesperson today – prearranged by him – who spent at least ten or 15 minutes of a 20 minute call telling me why my company wasn’t necessarily a good fit because we weren’t focused enough on cpg – despite my saying its one of our top 3 verticals, showing some long term interest in understanding what they do, and asking questions about it. I am big believer in saying that its not a good fit when its not a good fit, but this was absurd and he was excessively blunt about it. He asked a bunch of qualifying questions which I did my best to answer, but never once did he take what I said and try to turn it into an opportunity for himself. And then at the end he had the guts to ask me if I could refer him to anyone else at other companies. Amazing. Thoughts?
I love my better research blog , but its for me and my company and a bit research focused to keep me "completely satisfied." (which of course means very little compared to loyalty and advocacy) Whether you're a researcher or advertising rep, in operations or a sales person you' re also a marketer. You market your company, your product or service and most importantly yourself. And I think you could do it better. I know I could do better. So here is a place for tips, for stories, for distractions... I love all three!
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