A quick thought on winning

If you're not always thinking about how to do it better next time, you're just not trying hard enough. 

That's the difference between winning and losing in the long run.

Comments

Post a Comment

Popular posts from this blog

Is market research recession proof?

Bob Skolnick , North American CEO of Synovate seems to think so in this month's Marketing News... This heightened need to understand competitors and consumers may well prove a boon to the market research industry, despite the struggles of the economy at large. Bob Skolnick , North American CEO of Chicago-based market research firm Synovate , predicts "was abobe average growth" in the overall demand for data. Because of the demand for data, Skolnick notes, Synovate has been under greater pressure to yield applicable results. "Client companies need to see smart research done to make sure they are satisfying their best customers and developing new business where they can," he says. "The market research business, while not recession-proof, is much less susceptible to budgets being cut."
Keep reading

2009 Market Research Predictions, Forrester Style

Forrester's 2009 Market Research Predictions are out and if you're not a subscriber, you can at least read the executive summary here... One prediction of note: "Traditional qualitative research will see erosion as market research online communities (MROCs) and fusions of quantitative and qualitative research from firms such as Invoke Solutions gain steam. In short, everyone will be looking for ways to gain insights to succeed in a troubling market in as cost-effective a manner as possible. This means that newer research modes will gain traction and grab more share of stable or declining market research budgets — even among research buyers who have been more traditional in the past."
Keep reading

1 Topic, 5 Blogs: Why Market Research Professionals Should Embrace DIY Tools

Image
Welcome to this month's issue of 1 topic, 5 blogs. Todays topic is DIY surveys. Links to my fellow bloggers Bernie Malinoff, Joel Rubinson, Annie Petit and Brandon Bertelsen can be found below. Since the day I joined the market research industry a decade ago (and much longer I assume), researchers have been yearning for wider use of market research within organizations and the proverbial "seat at the table." And while I fully understand and recognize the concerns that MR professionals have about Do IT Yourself surveys like Survey Monkey and Zoomerang, these tools present the much sought after opportunity for research to be more widely adopted and valued in large companies and more widely used in smaller organizations. Why are these tools attractive to clients? One of the driving forces I have seen behind the use of DIY surveys are frustrations with internal and external research organizations. So before shuddering at the thought of someone who has not been trained as a re
Keep reading