Commentary on the world of marketing, market research, small business, crowdfunding, and social media based on real life experiences, not stuff you'd get in an MBA class.
A quick thought on winning
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If you're not always thinking about how to do it better next time, you're just not trying hard enough.
That's the difference between winning and losing in the long run.
Wait, when did I become the "slow down" guy?
Fast, not flawless. Get shit done. Ship it. Sell it.
All common startup expressions. And I love them all. It's why I began working at startups and something I always prided myself on before I even entered the startup world. So, why do I feel like I've become the guy who keeps saying "can we just slow down a little?"
Other than simply getting older and grayer (I mean more experienced), here are three reasons I've been pumping the brakes a little. Some things need to simmer to be properly cooked: discuss over coffee, have a conversation without a decision, really listen, think bigger or wider.Big time customers expect more: whether you've officially crossed the chasm or not, when you get those awesome logos that your sales team loves it means you need to treat them like the enterprises that they are. They didn't buy you because you're a startup, they bought from you to solve a problem and expect…
If you spend too much time doing your work the way other people want it, you risk losing what makes YOUR work great. The trick is finding the balance of your own strengths and the needs/process of the people you work. That balance is what lets you create things that both you and your manager are proud of.
If you have a strategy, a plan, and goals you're doing social media marketing. If not, you're just posting stuff. Strategy = what do you want people to think or do do differently by interacting with your social posts? How do they connect to your brand? How far afield do you want to go from what you actually "do"? Plan = How many times a day or week are you going to post? Who is going to do it? Where does the content come from? How much of it will be yours v. sharing other people's content? Goals = How will you know if it's working? What do you expect for audience growth on a weekly or monthly basis? How does that translate into business success for you? If you can't answer all of those questions, you're not really doing social media marketing. But don't get discouraged, posting is way better than nothing and a great step towards becoming a social media marketer!
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