SXSW Summary: It’s all about the people

This year was my first visit to SXSW Interactive, the annual tech and social media geek convention (wait, is it marketed differently than this?) in Austin, Texas that overlaps with an amazing film and equally amazing festival. I have been to a lot of conferences in the past ten years, but this one was definitely less about the presentation content (although some of that was good too) and more about the people you meet and the conversations you have.

Part of team’s mission at “South By,” as it’s known among the SXSW veterans, was to interview interesting people on the state of social media marketing and email marketing for small businesses. We got lots of great interviews, but here are 4 of my favorites. Enjoy! 
(I have more content related summaries on social media marketing and monitoring for small businesses that you can check out on the Constant Contact Blog here, here, and here.)









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