5 Facts from a new report on Social Sharing
Earlier this week, my friend Jeff McKenna and I released a new Chadwick Martin Bailey Consumer Pulse report about why, how, and what people share content online. As a social media junkie, this was research close to my heart. And I love being able to add a “voice of the people” to the results from the chats iModerate conducted as part of the research.
Below are five of my favorite findings from this research.
Below are five of my favorite findings from this research.
- 75% of people are somewhat / highly likely to share content they like online
- For 18-34, email & Facebook are used similarly for social sharing, for 35+ email is dominant
- 31% of people who share do it to generate thoughtful ideas or discussion
- 32% of people have shared coupons and discounts in the past 3 months
- Only 10% of people who share online content are less likely to share branded content
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