The continued rise of visualization in market research

Much to the chagrin of my number loving colleagues, one of the things that always perks up prospective clients is the fact that my firm, Chadwick Martin Bailey, has a graphic designer on staff to help make reports easier on the eyes. (Chagrin is too strong a word, they just wish that advanced analytics perked prospects up more!) Clients love this because it means less work for them after a report is delivered and shows a commitment to making sure deliverables are easy to share internally.

As we move more and more towards increased visualization – and interactivity of research data, I have been having fun playing with some of the interactive tools available online for free. Fast company had a great write-up recently of some of the new offerings from Google, Tableau and others.

Play around and let me know what you think has the most potential. As a Fantasy Football junkie, I particularly enjoyed this one in Tableau Public. (or see it more clearly here.)


Nicky said…
Great post.
I hope, it would help many more as it has to me.

industry research report

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