The Best Loyalty Program?

Interesting post over at Colloquoy commenting on an Ad Age article touting Harrah's loyalty program as the gold standard. While the science behind it and the organizational commitment behind it are hard to question, there are many now competing on its level.

Neiman Marcus, Starbucks, Borders and more have made huge strides in the loyalty program space by delivering real value to members and ensuring that the program is a positive brand experience, not just an initiative that lives in its own silo.

What do you think?

Read the article here.


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