Thinking Social Media: AMD's CMO Speaks Out

As we do more and more work around understanding and strategizing for comanies deciding whether or not to get involved with social media, the bigest misnomer seems to those who only think about Facebook or Twitter. That's why I loved this quote from AMD's CMO, Nigel Dessau, from an interview on B2B online.

"To use social media effectively, you have to have a very strong sense of what is and is not social media. At a minimum, social media is a two-way conversation that emphasizes relationship-building with your audience and customers. It's a means of spreading messages and influence, and something that should be equally applied across all corners of your brand. On the flip side, social media is not just a new way of push marketing. For us, it's not just a Facebook or blog strategy alone. And it's not just for business-to-consumer marketing.

We have a thriving online community with our partners and enterprise customers who appreciate the value of having AMD employees openly addressing issues and listening to customer feedback. I use my blog not as a place to just push out content but as a platform to discuss and engage with AMD's partners, customers and enthusiasts."

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