Marketing in Real Life

If you like this blog I think you'll enjoy an upcoming free webinar from Invoke Solutions, featuring Forrester Research’s Principal Analyst Brad Bortner: Merging Qualitative and Quantitative Research for Better, Faster, Product, Communications, and Positioning Insights December 10, 2008 at Noon ET Register here: https://invoke.webex.com/invoke/onstage/g.php?t=a&d=486505370 Invoke Solutions, a pioneer in online research, will be joined by Forrester Research’s Principal Analyst Brad Bortner, for a webinar about using innovative approaches to deliver better, faster, more cost effective research that supports specific product, communications and positioning decisions. Together, Brad and Invoke’s Peter Mackey will define some of the changes in today’s research environment that have altered the optimal modes for data collection and analysis. They will specifically be focusing on Invoke’s breakthrough solutions that gather qualitative and quantitative data at once, turn projects aroun...

My friend Brian passed this on to me... McDonald's has been experimenting with an unbranded store that only sells quarter pounder value meals. Simple, clean design, and a whole new target audience. Call me crazy, but I think it will work. Read more here: http://inventorspot.com/articles/mcdonalds_japan_goes_nobrand_with_quarter_pounder_shops_19505

My friend Brian passed this on to me... McDonald's has been experimenting with an unbranded store that only sells quarter pounder value meals. Simple, clean design, and a whole new target audience. Call me crazy, but I think it will work. Read more here: http://inventorspot.com/articles/mcdonalds_japan_goes_nobrand_with_quarter_pounder_shops_19505

There is a great article on the Go To Market Strategy website about what to do in the current economy. I've summarized it below or you can read the whole thing here . Data from past recessions has shown we must continue to market. Those that do, win. They win during the recession, and perhaps more importantly they win even more after.... Three tips: Mine your existing customer base. Use this time to meet with EVERY single current and past client. Network, Network, Network. The companies who take advantage of this opportunity will success in the short term and thrive in the long term!

There is a great article on the Go To Market Strategy website about what to do in the current economy. I've summarized it below or you can read the whole thing here . Data from past recessions has shown we must continue to market. Those that do, win. They win during the recession, and perhaps more importantly they win even more after.... Three tips: Mine your existing customer base. Use this time to meet with EVERY single current and past client. Network, Network, Network. The companies who take advantage of this opportunity will success in the short term and thrive in the long term!

My colleague, Peter Mackey, took part in IIR's Research Industry Summit and was particulary taken back by a presentation on panel quality by our client at Washington Mutual, Ron Gailey. Ron and his team began studying the impact of panel quality on research results to see how big an issue existed and what the real drivers of inconsistent data were. Three big findings: 1) The longer a person has been part of a panel and the overall number of surveys they have taken has a significant impact on ratings. 2) New panelists and panels tend to give higher scores than long standing panels and panelists 3) The lower scores tend to be more accurate because new survey takers suffer from a "halo" effect So, what next? Ron states that its essential to understand the makeup of online panels and to adjust to create consistent, balanced sample plans. Furthermore, using a single sample source could be unintentionally biasing your data. Looks like professional respondents might not be th...

I really have nothing to add to this guy's blog other than I too have noticed the scarily local dating websites posted on lawn signs in small towns... you really have to read this exploration of who is behind it and how wide spread it is! Read on here...

I really have nothing to add to this guy's blog other than I too have noticed the scarily local dating websites posted on lawn signs in small towns... you really have to read this exploration of who is behind it and how wide spread it is! Read on here...

Some comic relief from The Daily Show's John Oliver, conducting a survey with Iraq's ambassador to the UN.