Three Sales Lessons from My Two Year Old
I’ve been selling a lot lately… not software or services but things like getting in the car, going to bed, or eating a vegetable. Clearly I have a two year old. And in thinking about what works three universally applicable lessons have come to the top: Think about your audience: Tell people why it’s good for them, not why it’s good for you… they don’t care. Speak clearly: There’s no faster way to have a bad interaction than by not being clear about what you are offering and what is expected in return. Once the deal is done, stop talking: There is no faster way to derail a decision than by introducing another option, take the victory and move on. Are you making things harder by being unclear?