Wisdom from the Sawtooth Software Conference
My friend Jon Godin, CMB's Director of Analytic Services, is a brilliant guy but clearly never feels quite smart enough. So he recently attended the Sawtooth Software Conference to lean more about the latest and greatest trade off tools and techniques. We'll be posting some of what he learned over the coming weeks. First up is a presentation from our friend Chris Goglia at Critical Mix .... Here is the abstract from his presentation. “To Drag-n-Drop or Not? Do Interactive Survey Elements Improve the Respondent Experience and Data Quality?” by Chris Goglia and Alison Strandberg Turner: Abstract: Chris Goglia presented a paper on the increasing demand for interactive survey elements in questionnaires (like sliders instead of rating scales and drag-and-drop functionality instead of numeric rankings). What they found is that these interactive elements increase time-to-complete but there were not significant differences in the resulting data. Furthermore, other studies on slide...