Better Late Than Never: Mplanet Learnings
A colleague of mine at Chadwick Martin Bailey recently attended AMA's MPlanet Conference in Florida. In the current economy, its tough to get to all of the conferences that you would like to attend, so we're happy to pass on some key takeaways. This conference was not so much about cutting edge techniques or methodologies, but rather about issues facing companies marketing in this deep recession; how they can step up to help revive the economy. While the economic outlook remains dire, marketers are stepping up and looking for ways to adjust their business models to meet the changing environment – John Hayes (CMO of American Express) summed it up well: “We need to establish new customer “listening posts” and visit them frequently. There is a reason God gave us 2 ears and only 1 mouth! Listening provides unparalleled potential.” He also noted that the world passes us by if we aren’t constantly innovating. Trust is a corporation’s most valuable asset. Anne Mulcahy (CEO of Xerox) s...