Marketing in Real Life

Over the weekend I noticed and more and more McCafe's popping up within my local McDonald's and am curious (cough, skeptical, cough) whether or not this can possibly work. Starbucks has done such a good job over the last few years of teaching the public that a latte requires the love and care that only Starbucks' Baristas or local coffee houses can provide in making a high end coffee that I barely trust Dunkin Donuts to make a latte correctly (and I love Dunkin in a not so healthy way!). What I certainly don't trust is that the 14 year olds who currently make a breakfast sandwich an iffy proposition care enough to even attempt to make my drink correctly. Maybe I have become a coffee snob, but I see the McCafe winding up in a room somewhere with salad McShakers and McPizzas.

Over the weekend I noticed and more and more McCafe's popping up within my local McDonald's and am curious (cough, skeptical, cough) whether or not this can possibly work. Starbucks has done such a good job over the last few years of teaching the public that a latte requires the love and care that only Starbucks' Baristas or local coffee houses can provide in making a high end coffee that I barely trust Dunkin Donuts to make a latte correctly (and I love Dunkin in a not so healthy way!). What I certainly don't trust is that the 14 year olds who currently make a breakfast sandwich an iffy proposition care enough to even attempt to make my drink correctly. Maybe I have become a coffee snob, but I see the McCafe winding up in a room somewhere with salad McShakers and McPizzas.

My friend Brian passed this on to me... McDonald's has been experimenting with an unbranded store that only sells quarter pounder value meals. Simple, clean design, and a whole new target audience. Call me crazy, but I think it will work. Read more here: http://inventorspot.com/articles/mcdonalds_japan_goes_nobrand_with_quarter_pounder_shops_19505

My friend Brian passed this on to me... McDonald's has been experimenting with an unbranded store that only sells quarter pounder value meals. Simple, clean design, and a whole new target audience. Call me crazy, but I think it will work. Read more here: http://inventorspot.com/articles/mcdonalds_japan_goes_nobrand_with_quarter_pounder_shops_19505