Marketing in Real Life

Here at Chadwick Martin Bailey , we recently conducted some really interesting research in partnership with MetLife to really explore the mindset and behaviors of the Mature Market. We conducted the research using a “Build Your Own” trade-off exercise along with a MaxDiff methodology that we’re really excited about. And unlike most of the work we do, the information is actually public and you can access it here: http://www.metlife.com/assets/cao/mmi/publications/studies/mmi-discovering-what-matters-study.pdf Here are a couple of myths that the study data breaks down: 1. Myth: The Good Life = material wealth. When asked what contributes to living a purposeful life, respondents were selected spending time with friends/family (86%) and taking care of their physical self (63%). These purpose-driven activities are increasingly important as people age. 2. Myth: Happiness = the absence of misfortune. 59% of the respondents experienced at least one such negative trigger event over the past 1...