3 Pieces of Market Research Advice from the Client Side
After spending over 10 years working primarily on the supplier side of the client/supplier relationship it is a very different view I am experiencing now. Especially as it pertains to working with market research firms, I have three Observations that I feel the need to share and offer as advice to my supplier side friends. 1) Ask questions when you get an RFP, even if you know the business. The fact is that RFPs while well intentioned, can not possibly explain the entire situation that has led to a market research project. Amd even more importantly, they are not always as fully thought out as suppliers might assume. By asking a few questions before you write a proposal you are investing in you chance to win, building rapport, making it possible to have creative ideas, and confirming your assumptions. All important pieces to winning and successfully executing a project. 2) Don't show mostly numbers in a qualitative presentation. Honestly, I can't believe this even needs to...