Marketing in Real Life

I am very excited that AirTran announced they will have wifi available on every flight starting in July. For the short period that they have the competetive advantage, they need to be promoting the heck out of it. I recently flew a Delta flight with WiFi and was shocked that it was an option. And because the airline industry is so full of parity, AirTran can win just by being first. Good work AirTran! Read the article here. (Everyone else, get on the ball!)

I am very excited that AirTran announced they will have wifi available on every flight starting in July. For the short period that they have the competetive advantage, they need to be promoting the heck out of it. I recently flew a Delta flight with WiFi and was shocked that it was an option. And because the airline industry is so full of parity, AirTran can win just by being first. Good work AirTran! Read the article here. (Everyone else, get on the ball!)