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Researching the IT Services Industry, Branding the Biggest Challenge

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In case you missed it, here is the wrap up from our recent Technology Pulse Series on IT Services. Series Summary: IT Services This week marks the final installment of our Pulse series on IT Services. Before moving on to our next series on Operating Systems and Web Browsers, we've pulled together some of our key findings from the IT Services series research. You can also get a full rundown of the results by watching last week's webinar on the topic. Click here to watch a playback. What We Learned: IT Services provisions are increasingly becoming the standard across organizations and verticals to enhance internally deployed IT services. Although these services can be extremely varied within companies we chose to focus on 3 generic types: professional-consulting, annual subscription (most often maintenance and monitoring) and outsourcing services. Overall, we found that these IT services have become essential to the enterprise. This is illustrated by the fact that few IT profess...