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Showing posts with the label ama boston

CMB Research: Most Don't Return Unwanted Gifts

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As reported on Boston's CBS News, we did some recent research on what people do with unwanted gifts and found that 59% of people simply kept them around instead of returning them for credit, selling them through online sites like eBay's Kijiji or Craigslist. Watch the clip for more on the story!

Measuring Marketing Effectiveness

Short post today, but check out my interview with Cathy Harrison from AMA Boston on measuring marketing effectiveness at: http://www.connect.amaboston.org/profiles/blogs/measuring-marketing