Marketing in Real Life

I grew up in Boston in the 80's as a diehard Redsox, Bruins, and Patriots fan.  I yearned for victory because I knew they should be winning.  Close call after close call but our teams never quite got there.  Obviously that all changed with the Pats in 2001, the Sox in 2004, and bruins in 2011.  And those changes in championship stature helped confirm what I had always believed - that if your team worked hard enough and worked with both brains and brawn - anyone could win. This belief is something I've always stood by in my professional life as well.  When I worked for a 5 million dollar research agency, I knew that we could grow enough to become a top 50 firm.  When Constant Contact set out to build a social media tool I knew we could get huge numbers of smb's to use it.  And when I set out to find a job at an awesome early stage startup, I knew I could make it happen . But I guess I never really expected my small liberal arts college to tak...