Marketing in Real Life

I read and write a lot about content marketing. In my opinion the beauty of content marketing is that you are empowering your customers and prospects to be successful before they even realize it. One tip after another you dish out small pieces of information that people can act on and before they know it they are already having success and bought into your philosophy (and often your products and services.) This process reminds me of when we were training our puppy (now a happy middle aged dog) to go up the stairs at our condo. He obviously had the ability to go up on his own but lacked the confidence to do it on his own. So we started by placing a piece of ham (he's a pug so food rules the day) on the second step, which he forced himself to go get. Next time out we put ham on the second and fourth steps. Based on his prior success he was willing to go a bit further and grabbed the second piece. Two more training sessions and he was at the top of the steps happily eating ham and t...

Over the last week or so, there has been a ton of chatter in the online marketing world about Google+, a new social network from Google. The user experience is similar to that of Facebook (a news feed based on status updates and shared content, recommended friends, etc.), but the idea here is to make it easier to share content with specific sets of people (called Circles) instead of just publishing content on your wall for everyone to see. It's definitely a cool concept, even if it doesn't gain real traction (like some of Google's previous attempts to be social). Right now Google+ does not allow businesses to sign up for a page, although they have said they will be bringing a business-friendly version to market later this year. While many business pages have actually been shut down, Ford was one of the first corporations to have a page launch legally earlier this week. So ... as a small business, should you care about Google+? In short, not right now. Google has been ama...